Some creative agencies pride themselves on their cutting-edge designs. But sometimes their pursuit of the latest design trend causes them to lose sight of the demographic you serve. For websites that tackle serious issues and target business-minded professionals, a flashy design can miss the mark and alienate your audience.
Parvus Connect creates designs that complement your content and appeal to your target audience.
We’ll get to know your market by interviewing your stakeholders, surveying your site visitors, and examining the demographic data from your web analytics. Your content and audience inform our creative designs.
Our design process starts at the beginning of the project and remains integrated with the development of the menu systems (a.k.a. “information architecture”), story boards (a.k.a. “wire-framing”) and prototyping. That way your website will look and feel perfect and without surprise that the end result doesn’t match earlier expectations.